PR Opportunities
In This Guide
CES Exhibitor PR Opportunities
Generate buzz with media kits, press events, broadcast opportunities, and more. Through these programs exhibitors can position their innovations for increased media coverage and get on more attendees’ must-see lists!
CES Daily
Introduce your new product to thousands of CES attendees with an ad in the Official CES Daily.
Want editorial coverage in the CES Daily? Contact Adam Goldstein for advertising rates and information (917-922-9872).
On-Site Opportunities
-
CES 2027 Exhibitor B-roll
A B-roll media package gives media an engaging and visual look at your product announcement. Exhibitors can submit B-roll for media to download and include in their CES coverage.
Coming December 2026
-
Media Briefing in a CES-Provided Room
For a flat fee, exhibitors can sign up to host a media briefing in a CES-provided room (LVCC or Venetian) during the show, which will be listed on the official CES 2027 Schedule. The rooms are fully equipped with A/V resources for a seamless presentation experience and may be reserved for presentations Jan. 6-7. Openings are limited and booking submissions will be processed on a rolling basis.
Coming December 2026
-
Booth Event Promotion
Exhibitors can list press briefings, demos, and other events hosted at their booth on CES.tech and the CES 2027 mobile app. Visit the Exhibitor Dashboard and “Exhibitor Scheduled Events” to submit the details.
Coming December 2026
-
Connect with Content Creators
CES is thrilled to offer exhibitors the opportunity to connect with content creators in the tech industry looking for brands who are focused on content partnerships at CES and beyond. Fill out an inquiry and CES will reach out if we find a match for you!
Coming December 2026
CES Unveiled Las Vegas
Elevate your brand with early access to top media influencers and a powerful platform to break news before the show begins. It’s the official CES 2026 media event where innovative startups and global brands showcase what’s next, build momentum ahead of the show, and capture attention two full days before CES opens.
CES Media List
The CES media list includes contact information for all media that opted in to receiving targeted exhibitor news about new products and announcements happening during CES. More information about the CES 2026 media list can be accessed via the Exhibitor Dashboard as of December 1st.
Tips for Using the Media List
DO: |
DO NOT: |
|---|---|
Understand what topics and information interest a journalist before reaching out. |
Send the same messaging to the same journalist multiple times. |
Use the product category filter to outreach to media that cover your product(s). |
Blast the entire list. This will result in more journalists choosing to opt out in the future and will not result in quality interest from journalists. |
Customize and personalize emails, while keeping the messaging short and concise. |
SPONSORED CONTENT
PR Newswire: The Official Wire Service of CES 2026
Make your CES 2026 news impossible to miss. Whether you're announcing a product launch, partnership, award win, or key milestone, PR Newswire gives you the industry’s most powerful distribution network to amplify your story—before, during, and after CES.
Amplify your news across a network of up to 4,000+ websites, 3,000+ media outlets, and a global media community of over 305,000 journalists and influencers at exclusively discounted rates.
Plus, every press release sent through PR Newswire is automatically posted to the official CES Exhibitor Media Center, maximizing visibility where it matters most.
PR Newswire services include:
Press release and multimedia distribution
Complimentary Visibility Reports to track engagement and ROI
Guaranteed Paid Placement on premium technology websites available
Custom multichannel campaigns available
Access to strategic counseling to ensure you receive the best results
Deliver your news with confidence—and make a lasting impression at CES 2026.
For more information, visit the Exhibitor Resource Center or the CES Virtual Press Office.
Exhibit at CES 2027
