The trust infrastructure for the digital world.

#trstd

For people. For businesses. For AI.

Verifiable trust signals. Real reviews. Verified identities. Protection against fakes.

For people

Stop guessing if a website is real.

Use #trstd app to verify trust, avoid fakes, and shop protected.

Download #trstd app

For businesses

Make your business trustworthy for people and visible for AI.

Show verifiable trust signals that increase confidence, conversion, and discoverability.

Download #trstd app

For AI / developers / platforms

Integrate trust signals machines can use.

Enable AI systems to assess trustworthiness before interacting, recommending, or transacting.

Explore #trstd <protocol>

The internet is full of signals.
Too few can be trusted.

Fake shops. Fake reviews. Fake identities.

And now
AI must make decisions
in that environment.

#trstd is the trust platform for the digital world.

It helps people know what is real,
businesses prove they are trustworthy,
and AI evaluates trust through machine‑readable signals.

#trstd turns trust
into infrastructure.

#trstd brings together the signals that matter:
verified identities, real reviews, protection, and machine‑readable trust signals.

So every actor in the digital world can make better decisions, faster and more safely.

People

verify businesses

#trstd helps users identify real websites, access trusted reviews, and activate protection before they buy.

Businesses

prove they are trustworthy

#trstd gives businesses a way to expose verifiable trust signals that people, platforms, search engines, and AI can understand.

AI

evaluates trust before acting

#trstd makes trust machine‑readable, so AI agents can detect trustworthy businesses and businesses can identify trustworthy AI agents.

Built as a platform.

#trstd app

Tells people if a website is real. Free. Automatically.

#trstd login

Lets users verify that a site belongs to the Community of Trust and activate their protection.

#trstd secret

A personal trust signal users instantly recognize and fake sites cannot reproduce.

#trstd reviews

Real service/product reviews from real experiences.

#trstd profiles

Structured trust profiles for businesses that humans, search engines, and AI can use.

#trstd <protocol>

Machine-readable trust infrastructure for the age of AI agents.

Why #trstd matters now.

The digital world is entering a new phase. AI is changing how decisions are made, how people discover businesses, and how transactions happen.

At the same time, fake shops, manipulated signals, and synthetic identities are getting better, cheaper, and harder to detect.

This is exactly why the world needs trust infrastructure. Not more promises. Not more logos.

A system that helps everyone verify before they trust.

Already running at scale.

For more than 25 years,
Trusted Shops has been building
what #trstd now formalizes:

A trust infrastructure connecting
millions of people and businesses.

#trstd is the platform behind it.
Now opened to the world.

50M+ consumer members
1M+ transactions per day
30M+ businesses members
switch star Verified reviews, guarantees, real trust signals

From Trustmark to trust infrastructure.

For decades, trust online has been delivered through isolated solutions: badges, reviews, guarantees. Trusted Shops brought them together for millions.

#trstd takes the next step!

Turning these signals into a unified, verifiable, machine-readable infrastructure for a world where humans and AI make decisions.

Reviews alone
are not trust.

Open review platforms made opinions visible.
But they did not make trust verifiable.

Reviews can be:

manipulated

taken out of context

impossible to validate

incomplete

For people and AI,
that's not enough
to make reliable decisions.

#trstd combines what reviews alone cannot.

  1. Verified experiences

    Real reviews tied to real transactions

  2. Protection

    Guarantees that reduce risk, not just describe it.

  3. Verified business identity

    Who is behind the website. Legally and operationally.

  4. Expert trust signals

    Audits, compliance checks, and structured validation.

AI cannot rely on opinions. It needs evidence.

AI agents don't "feel" trust. They evaluate signals. If those signals are weak, manipulable, or incomplete, AI decisions become unreliable.

#trstd provides

Validated business data

Verified experiences

Structured, machine‑readable trust signals

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So AI can decide

Is this business legitimate?

Is this offer safe?

Should I act?