WTR

Innovation at INDECOPI: spotlight on cutting-edge tools and services

A representative from the Intellectual Property Office of Peru (INDECOPI) shares the innovative tools and services it has launched or is developing for the future.

MAKING NEEDLES POINTLESS decision underscores the “balancing act” of registering wordplay marks in EU

An international registration for MAKING NEEDLES POINTLESS was refused by the EUIPO as it will only be understood as a promotional slogan, in line with its “stricter approach” to English language marks.

AI, policy and the push for quality: expert views on the forces reshaping China’s IP market

Contributors to Inside China’s IP Market analyse some of the most urgent trends that rights holders cannot afford to ignore – from the CNIPA’s AI-powered examination tools to the mounting risks of cross-border licensing in a geopolitically fractured world.

INTA Annual Meeting coverage; WTR Industry Awards winners; TikTok Real launches and much more

Your Sunday recap of the week’s biggest developments in trademark and brand protection.

Vietnam’s IP reforms must deliver real enforcement results

In the face of US government pressure, the country has to act against counterfeit and pirated goods or risk IP-reliant foreign investors looking elsewhere, a market expert urges.

IP offices are embracing AI, but offer reassurance on risk management efforts

Officials from four major IP offices gathered to discuss the rising use of AI in their jurisdictions and offer detail on the guardrails in place.

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Analysis

AI “extremely useful” in searching for judgment inconsistencies, says UK judge

Generative AI could also lower access to justice barriers, observes Lord Justice Colin Birss.

AI usage increases as trademark professionals adopt a hybrid approach to operations, report reveals

Use of AI by trademark professionals has increased since last year, but concerns around accuracy and integration challenges remain, a new report reveals.

TikTok Shop doubles down on brand protection with launch of TikTok Real

TikTok Shop’s new programme promises faster removals, automated risk alerts and deeper collaboration with brand owners at the highest risk of infringement.

Long Read

Real Madrid dethrones Barcelona and Neymar overtakes Messi in landmark year for football trademarks

Exclusive WTR analysis reveals that Manchester United has extended its position as the world’s most trademark-active …

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Reports

Data & Tools

Rankings

Featured from Insight Guides

Mexico: strategy shifts, SEPI’s reach and new procedural traps

Featured in The Trademark Litigation Review 2026

The opposition system has become a very relevant and useful tool for brand owners to use to protect …

Romania: understanding cancellations at the OSIM

Featured in The Trademark Prosecution Review 2026

Romania has a first-to-file trademark system that presents many similarities with the European trademark system when it comes …

How to secure registrations for non-traditional trademarks in China

Featured in Inside China’s IP Market: a Guide 2026

In today's increasingly competitive landscape, non-traditional trademarks – such as 3D, colour combination and sound trademarks – are …

Market Insight

Updates from an international team of correspondents who report on recent developments in trademark law and practice in their home jurisdictions, as well as strategic issues and those relating to brand protection, portfolio management and value creation.

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