About
I build systems that improve the way we interact with media and each other. My passion is…
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7K followers
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Andy Parsons reposted thisAndy Parsons reposted thisCome join the Content Authenticity Initiative in New York! I hear there will be a disco ball... 🪩 🕺 💡 We're hosting an evening of ideas, solutions, and connection as part of TECH WEEK by a16z, and I'm looking forward to moderating a panel conversation with Andy Parsons (Global Head of Content Authenticity, Adobe), Daniel Tweed-Kent (Verifications Product Lead, LinkedIn), and Tim Murphy (Pixelstream). We'll talk about about how this global movement for digital content provenance was built, how Content Credentials can benefit anyone from individual creators to startups to enterprises, and what tools are available for anyone to get started in this rapidly evolving space. 🎨 You also won't want to miss hearing from artists and excellent speakers Aundre Larrow and Fabiola Lara about how they use Content Credentials to protect their work and assert their creative intent. Bring your questions, try some demos, and meet others who care about trust and transparency online. Other fun surprises are in store ✨ Get on the list: https://lnkd.in/eVJJgAj9 Coleen Jose Noga Hurwitz Santiago Lyon #NYTechWeek #ContentCredentials
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Andy Parsons shared thisWhile I can't be there in person this year, I am looking forward to a fireside chat with Paul Melcher about the Content Credentials ecosystem at CEPIC this week. See you virtually in Valencia!Andy Parsons shared thisWe’re almost there… #CEPIC2026 kicks off tomorrow in Valencia 🇪🇸 Over the next three days, we’ll be exploring the conversations shaping the future of the visual media industry, from AI and copyright to licensing, trust and new business models. A big thank you to all of our speakers and sponsors who have come together to make this year’s programme what it is... we'll be sharing more from our panels very soon 👏 If you’re not joining us in person, there’s still time to be part of it. Our virtual pass gives you access to all panels, discussions, presentations and workshops, live from Valencia. CEPIC members can join for less than €50 per day, making it an easy way to stay connected wherever you are. 🎟️ You can get your tickets via our Eventbrite page: https://lnkd.in/erSpmq6r If you have any questions at all, feel free to contact us: cepic2026@cepic.org
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Andy Parsons reposted thisRun, don’t walk for a design community celebration of “not generated” NYC Parsons student work in partnership with Adobe. Open to all. Reg below in Parsons School of Design - The New School post Thanks to vision by Jeongki Lim, Julienne DeVita, Eric Snowden, Matthew Richmond, Brooke Hopper, Andy Parsons, Rich Lee #design #ResponsibleAI #Tech:NYCAndy Parsons reposted thisNYC creatives, this one’s for you! Join us Monday, May 4 for a #free event hosted with Adobe to showcase a semester of work on how creative agency takes shape in AI-driven processes. Open to the broader NYC creative community, the #Not #Generated Symposium is the culmination of an Adobe x Parsons collaboration exploring how generative AI is reshaping creative practice—and how we as creatives choose to shape it in return. The focus of the evening will be on design process, responsibility, and decision-making as AI becomes part of creative work. You can expect: • Student project showcases from our recent Creative AI Lab • Conversations on authorship, responsibility, and creative agency • A room full of designers, artists, and thinkers across NYC Secure your ticket: https://lnkd.in/eJcDq3r9 Special Thanks: AIGA Design AIGA New York Brooke Hopper Hannah Elsakr Jeongki Lim Julienne DeVita Matthew Richmond Andy Parsons
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Andy Parsons shared thisThere's really can't be enough practical talk about how to get Content Credentials products launched in your creative process, your startup, your enterprise, your workflow. Join us on June 2!Andy Parsons shared this🪩 We're hosting a special gathering in New York as part of TECH WEEK by a16z that goes beyond the AI conversation to explore what meaningful transparency looks like across the creative ecosystem: who made something, how it was made, and why that matters, whether you're a creative professional, a developer, or a startup founder scaling to enterprise. 🎤 Hear from product leaders at Adobe, LinkedIn, and ecosystem implementer Pixelstream on how they took Content Credentials from concept to launch. 🎨 Learn from two working artists on how they use Content Credentials to protect their work and assert their creative intent. 🥂 Get hands-on experience with product demos and connect with others working toward a more trustworthy and transparent digital ecosystem. Drinks and heavy appetizers are on us. Speakers: Andy Parsons, TIME100 Innovator, Global Head of Content Authenticity, Adobe Daniel Tweed-Kent, Verifications Product Lead, LinkedIn Tim Murphy, Co-Founder, Pixelstream Aundre Larrow, Director and Photographer Fabiola Lara, Illustrator Hosts: Coleen Jose, Sr. Product Marketing Manager, Content Authenticity, Adobe Jen Tse, Community & Advocacy Lead, Content Authenticity Initiative, Adobe RSVP: https://lnkd.in/eTsdtydd (Given limited capacity, we'll follow up to confirm your registration.)
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Andy Parsons shared thisI'm looking forward to returning to the Visual 1st Conference this year. This is always an engaging and important event, perhaps never more than in 2026 when everyone in visual media is grappling with an exciting but uncertain future. Join us in September!Andy Parsons shared thisWe're thrilled to have Andy Parsons speak in one of our fireside chats at Visual 1st, Sept. 29-30 in San Francisco. Andy is Adobe's Global Head of Content Authenticity and a major advocate for the industry adoption of the Content Credentials Coalition for Content Provenance and Authenticity (C2PA) standard. And BTW, Any is also a former professional jazz musician -- but that is a whole other story. https://lnkd.in/ghKKapSv
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Andy Parsons shared thisBrendan Quinn and his team hosted an amazing day on the C2PA, CAWG, and JPEG Trust standards—backbones of media provenance—at Reuters HQ in Toronto. It was an honor to participate. This forum continues to foster frank, honest conversations about what's working, what's not, and how to tune our collaboration across industries, all in service of content authenticity in the news ecosystem. Inspiring!International Press Telecommunications Council (IPTC)
International Press Telecommunications Council (IPTC)
Andy Parsons shared this"I've found my people" That was the reaction of a first-time attendee at this week's IPTC Spring Meeting, held at the Reuters offices in Toronto. A community of expert practitioners from media and technology companies around the world came together to discuss the details of AI licensing and opt-out, publisher trust, "atomic news" and liquid news formats, and provenance and authenticity for media content. We ended the three-day event with an amazing tour of CBC/Radio-Canada's studios, newsroom and archives. With the IPTC Media Provenance Summit the following day (more on that soon), it was a busy week - but a productive, stimulating and energising one! Read more: https://lnkd.in/d3im9SvH -
Andy Parsons shared thisEveryone should watch this. It's not about programming! It's about passion, art, pragmatism, vision, and how to lead a community. I was around on the periphery of Clojure in those early days, and built a company on it. I also ran Clojure.nyc for a few years. The company is a footnote in history. The language, the feeling, the ideas, and the community of smart, humble collaborators thrives. Thank you, Rich! https://lnkd.in/etbfgeiM
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Andy Parsons shared thisLooking forward to the IPTC Media Provenance Summit is next week in Toronto at the Reuters offices. This one is different from the standard "AI and media" conference track. It's specifically about C2PA/CAWG implementation in newsrooms: real workflows, meaningful provenance, organizational identity certificates, integration with existing production tools, and the challenges of assembling it all. We talk a lot about why provenance matters. This is where the industry figures out how. What does it actually take to get from "this can be done" to "Content Credentials are on the media we publish." That's the hard, collaborative last 10%! If you're working on newsroom provenance implementation I hope you're part of this ecosystem and that we'll meet in Toronto. https://lnkd.in/eHEbydpX
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Andy Parsons shared thisThis will be great. Please join us for an expert exploration of Content Credentials in video! Just in time for NAB Show later this month, where there will be some exciting products and demos in this space.Andy Parsons shared this📹 Video is the next frontier in the movement for content transparency. Now, cutting-edge implementations are enabling end-to-end transparency from capture, to edit, to publication and playback. 🗣️ Join Jen Tse (Community Manager, Content Authenticity Initiative at Adobe), Elliot Marris (Production Workflow Specialist, Sony), Francis Crossman (Principal Product Manager, Premiere Pro at Adobe), and Kenneth Warmuth (Media Engineer and Product Manager, WDR) for a virtual discussion on how C2PA-enabled video pipelines are becoming a reality, and why interoperability across video cameras, editing tools, and distribution platforms is critical for provenance at scale. Register: https://lnkd.in/ena2tX_x
Andy Parsons commented on a post
4d
Wonderful to see and congratulations to the team!
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Andy Parsons liked thisAndy Parsons liked thisCanon just launched their suite of #C2PA enabled cameras and tools: "Capture the truth. Preserve the proof. Authenticity starts the moment you press the shutter. Canon C2PA-ready cameras—where trust begins." Supported for the #EOSR1 and the #EOSR5MarkII cameras. Great news for content provenance, the #NutrionalFactsofDigital in the age of #GenAI. https://lnkd.in/eXbx9RGN
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Andy Parsons liked thisAndy Parsons liked thisI recently sat down with one of #TIME100’s most influential people in AI and #Adobe Global Head of Content Authenticity, Andy Parsons. We explored trust, authenticity, and the growing challenge of determining what is real in an AI-shaped world. One of Andy's lines that stayed with me: “If we do not have some objective way to share what is objectively true, things begin to fall apart.” Here’s a preview of the conversation - the full edit drops later this week. Trust changes everything. --- David Ashdown, Amir Banifatemi, Patrick Carmody, Devin Singh, Ph.D., Steve Savides, Quintin L., Alex Searle, Shane Czapski, Errol Bryce, Øyvind S. Tanum, Adam Fletcher
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Andy Parsons liked thisAndy Parsons liked thisSome of the best inspiration comes from stepping outside your own industry and learning how others think, build, and lead. I've been a lifelong sports fan — cheering on the 49ers, the Warriors, and now the Golden State Valkyries. But I'd never really had the chance to spend time learning the business of sports from thought leaders. The deals. The strategy. The operating philosophy behind the teams and leagues we love. This morning, I got that chance. I attended Stanford GSB's 13th annual Sports Innovation Conference (#SIC26), and it was one of the most thought-provoking mornings I've had in a long time. Thank you to the organizing team: Samantha Slusher, Tiggy Valen, and Caleb Compton, along with the entire Stanford GSB Sports Management Club. They put together something exceptional. A personal highlight was the "Building a Women's Franchise: What It Takes to Win" panel, featuring Stephanie Martin (LOVB San Francisco, pro women's volleyball debuting next year), Lauren Esrig (Golden State Valkyries), and Ryann Greenberg (Bay FC). Three visionary leaders building the next wave of professional franchises and bringing entirely new audiences to sports entertainment. The Bay Area has quietly become the most exciting market in women's professional sports — and these three are a big reason why. Two themes stood out. 1. Relationships aren't just important. They're the whole game. This theme surfaced in every session. On the VC panel, Ben Gardner (Will Ventures), Jay Adya (Elysian Park Ventures), and Paul Hourigan (Ryan Sports Ventures), moderated by Yash Gupta, described co-investing not because of deal terms, but because of trust built over years. John Slusher described closing eight and nine-figure Olympic sponsorship deals where the relationship had already done the work long before anyone opened a pitch deck. This rings true in my own career. The best opportunities didn't come from applications — they came from relationships built years before I knew they'd matter. 2. The end-to-end experience is everything. John Donahoe (Stanford Athletic Director, former CEO of Nike) spoke about his vision for Stanford athletics: crafting a world-class end-to-end fan experience, where every touchpoint from arrival to final whistle is intentional and memorable. Lauren Esrig and the Golden State Valkyries are a masterclass in exactly that — selling out all 22 home games at Chase Center in their inaugural season and becoming the first expansion team in WNBA history to make the playoffs. I took my family to a Valkyries game last season. From the moment you walk into that arena, you feel it. You're not just watching a game. You're a core part of the experience. It's what separates good products from great ones in any industry. The best ideas rarely come from inside your own bubble. Get out, listen to people building things you know nothing about, and bring that energy back to what you do. #SIC26 #SportsBusiness #Stanford #Leadership #BayArea #WomensSports
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Andy Parsons liked thisAndy Parsons liked thisIntroducing Adobe Brand Intelligence, one of the coolest drops from #AdobeSummit. Varun Parmar, SVP & GM of Adobe GenStudio and Firefly Enterprise, shares how we're delivering actionable intelligence by bringing together codified enterprise rules and uncodified enterprise context across the content supply chain. 🔗 Learn more about Adobe Brand Intelligence: https://adobe.ly/4cUNQmx
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Andy Parsons liked thisAndy Parsons liked thisNeural Audio Resynthesis in action: an original guitar sample (green) and three generated variations (white) fully synthesized from the extracted DNA of the original sound. And by DNA, we mean something very specific. Not just spectral character, but the room acoustics, the signal chain, the effects processing, and critically, the articulation and physical playing style of the musician who recorded it. *The full latent identity of a sound.* This is a problem the research community has been chasing for a long time. How do you disentangle the structural and compositional qualities of a sound from its tonal and environmental ones? How do you separate what an instrument is from how it was played and where it was recorded? Our ML R&D team continues to push the boundaries of what's possible with sound. We believe this introduces a new paradigm in the context of audio synthesis and editing technology. One that will bring a universe of creative possibilities in the hands of creators. The Splice catalog is becoming dynamic, adaptable, liquid.. Every sample carries not just audio data but an expressive latent identity that can be explored, varied, and steered. I like to call it semantic sound design. You can try Variations today via our Splice Plugin. We're just getting started. More to share soon! #machinelearning #audio #sound #musicproduction #musicindustry #artificialintelligence #ai
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Andy Parsons liked thisAndy Parsons liked thisReflecting on an incredible week at #AdobeSummit. What stood out most this year is how much the conversation has shifted. The question is no longer whether AI will transform marketing. It’s how quickly organizations can operationalize it across data, content, and customer journeys. Brand visibility, content supply chains, and customer engagement were the themes of Summit 2026. We took an important step forward with the launch of Adobe CX Enterprise, CX Enterprise Coworker, and Adobe Brand Intelligence, bringing agentic AI directly into customer experience orchestration. The goal is simple but powerful: connect data and content, activate insights, and enable teams to deliver more personalized experiences at scale with greater speed and control. There were so many standout moments throughout the week. A great CMO dinner with Jennie Weber to kick the week off! I also had the opportunity to spend time with Will Brass from the English Premier League and a host of customers to discuss the power of sport at the intersection of culture, business and technology. And on the theme of sports we launched our inaugural Sports track at Summit with SPORT BEACH. Huge thank you to Beth Lester Sidhu and her team for the outstanding sessions! I had some amazing discussions on our Keynote stage with Emily Silver and Vlad Rak from DICK'S Sporting Goods talking about how they use Adobe to transform customers into athletes and build the right journeys and experiences for all their athlete/customers. What they’ve built is a deeply personal, end-to-end customer experience, and their approach to AI is grounded in authenticity and long-term brand building. We had iconic leaders join Shantanu onstage discussing leadership, scale and future of brands, marketing and AI. And then there was the Adobe Agentic Marketing Garage. Seeing marketers work side by side with AI agents, generating campaign briefs, personalization strategies, and creative outputs in real time, made the future of marketing workflows feel very real. Not theoretical. Not distant. But something teams can start building toward now. Lots of great discussion on agents, their personalities and how to integrate purpose built agents, autonomous coworkers and human marketers into a team that delivers on briefs, content and customer experience building. The energy across the entire event, from customer stories to hands-on innovation, reinforced what’s ahead. Marketing is becoming more orchestrated, more intelligent, and more connected than ever before. Thank you to every customer, partner, and team member who made this week what it was. If you couldn’t join us in Las Vegas, you can watch the keynotes here: https://lnkd.in/gGgbEESC
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Andy Parsons liked thisAndy Parsons liked thisIndia is moving fast on AI regulation and there's a real risk that well-intentioned rules could undermine the very trust they're designed to build. Here's what's happening, and why it matters: India's AI policy direction is broadly balanced, building on existing laws, promoting responsible use, and focusing on practical risk management. That's a solid foundation. But where things get interesting and complex is around synthetic media and AI content labelling. The problem with visible AI labels. India's IT Rules require visible labels on AI-generated content — broader and more aggressive than most countries. The intent is clear: help people know what they're seeing. In practice, it's not that simple: → A generic "AI label" doesn't tell users how AI was used → Labels can be cropped out with basic tools → People assume "AI label = fake" and "no label = real" → Bad actors exploit this by skipping labels on harmful content, or adding them to real content to create doubt A system designed to build trust can actually erode it. What actually works: provenance over labels. Visible labels are what users see. Provenance (like Content Credentials / C2PA) is what makes that information reliable. Recent changes to enforcement mean compliance expectations can shift as new advisories are issued. That means companies need solutions embedded in their workflows — not quick fixes that become obsolete. Key takeaways for anyone watching this space: 1. India is moving quickly; first-mover engagement with MeitY and DPIIT matters 2. Visible labels alone are insufficient and can be gamed 3. Machine-readable provenance is the scalable, durable answer 4. Copyright (DPIIT consultation) is still evolving — room to shape outcomes remains The details will matter more than the headlines here. What's your read on how India's AI labelling rules will play out in practice? #AIPolicy #ResponsibleAI #ContentAuthenticity #C2PA #SyntheticMedia #IndiaAI #AIGovernance #DigitalTrust #Provenance #ContentCredentials #AIRegulation #TechPolicy #AITransparency #FutureOfAI
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Andy Parsons liked thisAndy Parsons liked thisSome conversations leave you quieter than you started. Today I sat down with Rick Smolan in New York. If you don’t know the name, you almost certainly know the work. The Day in the Life book series — the largest illustrated book project in publishing history. 24 Hours in Cyberspace. The Human Face of Big Data. The story behind the film Tracks, where Adam Driver plays a younger Rick. A photographer who has, for forty-five years, been quietly early to every major communication technology before the rest of us caught up. We talked about a photograph he took in 1978, when he was twenty-eight years old, that changed the shape of his life — and the life of an eleven-year-old girl whose name most of you will know by the time the episode airs. We talked about what a camera knows about human beings that words sometimes can’t reach. We talked about coincidence, and whether it’s ever really a coincidence. Episode coming soon on Connected Conversations. Grateful, Rick. 🙏 #ConnectedConversations #HumanConnection #Storytelling #Photography #Podcast #PoweringConnection
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Andy Parsons liked thisAndy Parsons liked thisMet Gala 2026 might have just given us the most self-aware AI moment yet. Katy Perry shows up with a six-finger glove… after AI-generated images of her went viral in the last couple of years when she wasn’t even at the event. Can’t make this up -or actually, AI can 🫢 Jokes aside, it’s a great reminder of how blurred the line between real and generated has become, and why control and transparency matter more than ever. Kudos to Katy Perry for leaning into it. Still waiting on our invite 📨 Photo credit: Getty Images The Metropolitan Museum of Art Bria AI #Katyperry #CostumeArt #GenerativeAI
Experience & Education
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Adobe
View Andy’s full experience
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Licenses & Certifications
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Leading Innovative Change
UC Berkeley Executive Education
IssuedCredential ID 1-68592-153713-1617567474
Volunteer Experience
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Organizer
Clojure/nyc
- 3 years 1 month
The mission of Clojure/nyc is to foster a welcoming, collaborative environment for idea exchange and learning about Clojure, ClojureScript and their ecosystems. We are a growing, friendly and vibrant group. We welcome participation from everyone - all you need is an eagerness to learn and share Clojure!
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Judge/Mentor
Emoti-Con
- Present 8 years
Education
Emoti-Con is NYC's biggest showcase for young designers, makers, technologists, and tinkerers who believe in digital innovation as a tool for positive change in the world around them. http://www.emoti-con.org/
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Software and Systems
Gotham Space Agency
- 3 years 1 month
Science and Technology
Ongoing design, project planning, building and launching a cubesat into space to get NYC area kids involved in STEAM (Science, Technology, Engineering, Arts and Math) activities
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Co-organizer
NY CTO Club
- 2 years
Science and Technology
Publications
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Content Authenticity
Adobe, Inc.
See publicationThe foundational white paper for standardized digital provenance, which formed the baseline technical approach for the C2PA.
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Roadmapping to Nowhere
Medium.com
Product roadmap meetings — here’s the ideal: You and four other people cram into a small conference room that’s also stuffed with Post-it notes, whiteboards, and maybe even a slide deck. The scent of dry erase markers hangs in the air. It’s the fragrance of promise, a bouquet of hope. Now, here’s the reality...
Other authors -
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Roadmapping to Nowhere
Medium.com
Product roadmap meetings — here’s the ideal: You and four other people cram into a small conference room that’s also stuffed with Post-it notes, whiteboards, and maybe even a slide deck. The scent of dry erase markers hangs in the air. It’s the fragrance of promise, a bouquet of hope. Now, here’s the reality...
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Honors & Awards
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TIME100 AI 2025
TIME
Featured as one of the TIME100 AI innovators for work on Content Authenticity and AI transparency.
https://time.com/collections/time100-ai-2025/7305796/andy-parsons/ -
Technologist of the Year
Fast Company
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Business Insider 100 People Transforming Business 2022
Business Insider
Every year, Insider surfaces 100 leaders across 10 industries who are driving unprecedented change and innovation. The T100 does more than highlight career milestones; it features the power players behind the most significant trends of the year. In 2022, I was selected for inclusion for my work on the Content Authenticity Initiative and its impact in countering misinformation and crediting creators in the new world of generative AI.
Languages
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English
Native or bilingual proficiency
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Spanish
Professional working proficiency
Organizations
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FINODEX - Future Internet Open Data Expansion
Mentor
- PresentMentoring teams and evaluating finalists in the FINODEX startup competition
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